DMA's Annual Global Event for Data-Driven Marketers

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Flash Sale: $500 off DMA2014!

When DMA2014 Group Show Director Paul McDonnough sat down to talk marketing with Starwood Hotels & Resorts Global Social Media Operations Manager Sandra Henriques, they were a force to be reckoned with. And, lucky for you, we were able to capture all that marketing prowess on camera– in the video interview above!

Block off some time to check it all out, and learn more about the hotel’s wildly successful social media campaigns and initiatives. Plus, hear about some of the core tools every marketer– including you– should be using to drive customer engagement.

Like what you hear?! Register for DMA2014 today and join close to 8,000 of your peers for more great insights like these!

As a thank you for watching, we’re extending a very special offer to you– register forDMA2014 before midnight this coming Friday July 25, and get $500 off current registration prices! Go to and enter code AN602 when prompted!

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Gone in a Flash

The DMA2014 programming team took to the streets of Manhattan this past Monday for a live talk with marketing guru Sandra Henriques– Global Social Media Operations Manager at Starwood Hotels & Resorts. 

In the 10-minute clip above, Sandra chats up a group of enthralled marketing execs, covering tips on how to ensure you’re successfully measuring content and engaging your customers.

Like what you hear?! Register for DMA2014 today and join close to 8,000 of your peers for more great insights like these!

As a thank you for watching, we’re extending a very special offer to you– register for DMA2014 before midnight this coming Friday July 25, and get $500 off current registration prices! Go to and enter code AN602 when prompted!


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DMA2014: My First Rodeo

Less than two weeks ago, I interviewed and accepted a position at the DMA, and last Friday, I completed my first week. Working at the DMA is my first internship, and I thought I would blog about my experiences working on DMA2014. As I am quickly learning, DMA2014 is a huge show, and as I learn more and more about it, I realize I can help those of you coming for the first time navigate it yourself.

First, some background: DMA2014 is taking place at the San Diego Convention Center from October 25th to the 30th. The conference is expected to have over 7,000 attendees, one third being global or international attendees. It’s a platform for professionals to share their expertise, knowledge, passion, and innovation with their colleagues. The whole mission of the conference is to assist organizations, companies, and professionals to effectively meet and overcome the biggest challenges within marketing. The conference, in addition to being educational, also offers you the opportunity to network with your peers.

So far, I have reviewed the DMA2014 website, where you can view all the sessions that are confirmed for the conference. There are over 300 speakers listed, speaking about topics from email marketing to case studies on specific companies like Bank of America, Huggies, and P&G. From exciting keynote addresses to master classes and sessions with experts, you will have all your questions answered in a comfortable setting.

The knowledge you will receive will benefit you and your career, and we are confident that you will be able to bring back new tricks and strategies to your office.

Over the coming weeks, as I become more accustomed to the conference, I will take you through all the many parts of the show, so that you can get the most out of your time in San Diego. Looking forward to taking the journey with you!

- Venessa Trofa, Conference & Events Intern

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What Makes A Search Marketing Star?

The title of “search marketer” has evolved to encompass a broader skill set than it once held five years ago. Long gone are the days where a search marketer only needed to know keyword strategy and PPC bidding.

Nowadays a real star in search marketing needs to be a digital marketing ninja with expertise not only in traditional SEO and SEM tactics, but also across social media, content, display, and every channel in between.

With extreme vision, he or she can see through the channel clutter and focus on strategies and tactics that directly correlate with company or client success. They can instantaneously glimpse into the future, with prognostications of ‘what’s next’ before the ‘what’s now’ paint has dried, a visionary with foresight of a better way to do things. A real search star has the ability to hear the question, and the power of listening for answers.

And a real search superstar is anything but an island. No one person knows all, and a successful marketer knows his or her limits, and understands that mentors, colleagues, clients and industry leaders all have valuable insight. He or she hears the *real* question, and learns from each response, which is the key to search success.

Moving at lightning speed, a stellar search marketer reacts to changes in the search landscape, client requests, agency initiatives and landscape opportunities, but also knows when to tread lightly and not chase after the “search strategy du jour.”

The Search Agency is on the hunt for the second year in a row to find the ultimate stars of search across all industries for our annual Stars of Search Award. Last year we had three winners.

David Pederson of caught our attention with his ability to cut the program’s search marketing spend by 30 percent, and his innovative animated creative ads. Elaine Lawson of Mastercard stood out with her efforts to restore MasterCard’s search engine ranking on the first page on 78 percent of top keywords searched in financial services. Jeb Griffin of ReMax impressed with his leadership of a successful SEO site migration with over 100 million on site pages.

Who will win for 2014? We’re asking you to tell us! Nominate he or she for the Stars of Search Award 2014 presented by The Search Agency and The Direct Marketing Association. Super heroes will be revealed at DMA2014 in San Diego this October, during the afternoon Keynote on Monday, October 27th!


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New Survey Asks if Marketing is Ready to Talk Revenue (And Gives You a Chance to win a New Tablet!)

The revenue-driven marketing movement is well under way, and we are all feeling the pressure to measure the impact of every dollar we spend on marketing. According to the CEB, over 50% of B2B marketers are already being held accountable for revenue targets.  The trend is clear: embrace revenue or risk being replaced by a new generation of Revenue Marketers who can.

Share Your Voice – And Enter for a Chance to Win a New Tablet

Are you ready to be a Revenue Marketer?  We invite you to join us in a short survey being conducted in partnership with edynamic, a leading digital marketing and technology company, to determine the impact of The Revenue Imperative on marketers today.

Take our brief, five minute survey and be the first to receive the industry research results! BONUS? You’ll be entered to win a Kindle Fire!

*Hurry! Survey closes on Friday, July 11, 2014.


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