With such a bountiful selection of ice cream flavors, there is no doubt that Ben & Jerry’s is one of America’s leading brands. Known for having creative ice cream names and famous ice cream flavors, Ben & Jerry’s has seeped into our culture.
In fact, Ben & Jerry’s have just announced two new flavors inspired by two classic Saturday Night Live Sketches (http://www.huffingtonpost.com/2014/06/19/ben-jerrys-new-flavors_n_5505082.html). Of course, this is not the first Ben & Jerry’s link to an SNL Alum – look what happened when Ben & Jerry’s launched the Jimmy Fallon flavor (http://thecolbertreport.cc.com/videos/7vwzpc/ice-cream-fight-with-jimmy-fallon).
But to me, Ben & Jerry’s is so much more than an iconic cultural brand, it is also the iconic college-go-to ice cream on a Friday night. My friends as well as many of us around the world devour pints of Ben & Jerry’s to comfort loneliness, share with friends, or just give us the treat we deserve after a long day of work.
But did you know that Ben & Jerry’s original store was first opened in the location of a renovated gas station in 1978? The first franchised scoop shop opened in 1981, it was only a year later that they moved to Cherry Street in Burlington, Vermont, and the rest is a huge mountain of success – with sprinkles on top, of course!
From the start, Ben & Jerry’s has been a company proud of its social mission to improve the communities it is located in. Ben & Jerry’s has followed through on its mission by establishing the Ben & Jerry’s Foundation – a grassroots foundation for social justice.
And now I find myself working with Ben & Jerry’s, who will be at DMA2014 in San Diego. On Sunday, October 26 from 2:00 to 2:45 pm, there will be a keynote speaker from Ben & Jerry’s speaking alongside of Richard Rosen from Rosen about generating honest relationships with consumers. Rob Michalak, Global Director of Social Mission will be speaking on behalf of Ben & Jerry’s about product innovation, economic profit, and social initiatives.
The keynote presentations of DMA2014 occur from Saturday, October 25 through Wednesday, October 29 and bring everyone together in one place with must-hear stores such as this one. Oh, I almost forgot- there will be Ben & Jerry’s ice cream after the keynote too!
Keep an eye out for next week’s blog posting on the Thought Leaderships Series of DMA2014!
- Venessa Trofa, Conference & Events Intern