Sending the right message, to the right customer, at the right time, through the right channel sounds like a pretty complicated and daunting task—one that most of us face every single day. Fear not, fellow marketers! DMA2013 has Experian’s Rick Erwin, President of Targeting, to help you master the art of creating more relevant experiences for your customers. Tune-in to the clip above where Stephanie Miller, VP Communications & Member Engagement at DMA chats candidly with Rick about his two highly anticipated sessions at DMA2013. Rick kicks off on Monday, October 14th with a Yahoo! case-study titled Delivering a Yahoo! Kind of Day for Brands. He’ll thrill audiences again on Wednesday, October 16th along with executives from Sallie Mae/Upromise, as they lead a thoughtful discussion on how to cost effectively find and reach customers online—learn more here! We promise you won’t be disappointed, so register now for DMA2013 using exclusive blog code AN607 and receive $300 off main conference packages and above. Don’t delay!